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Category Archives: Marketing

A Past Favorite Resurfaces In Kansas City Homes & Gardens……

From the February issue of Kansas City Homes & Gardens, courtesy of Bruce Kay and Bruce Roberts:
Having photographed many Waterford homes, I can certainly vouch for the quality of their work!

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Phanfare: An Alternative To Traditional Virtual Tours?

I am frequently asked if I can provide virtual tours as part of my services as a real estate photographer.  The concern I have (and that has been expressed to me by consumers and agents as well) is that virtual tours as we’ve known them in the past typically involve 360 degree panoramic shots taken...

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The Purpose Of Real Estate Photography

I want to start a series of posts that include tips for improving our real estate marketing photography that are based, initially, on the techniques I cover in the Photography For REALTORS class.  Before I launch in, though, I thought it would be worthwhile to re-visit the purpose of real estate photography, which in some...

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Inauguration Day_and_Hope

On this most historic of days I am reminded that not everything need be about photography alone.
A post on Seth Godins Blog today…
What Marketers Actually Sell
“Not powder or chemicals or rubber or steel or silicon or talk or installations or even sugary water.
What marketers sell is hope.
The reason is simple: people need more. We run...

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